Resolution, Natural Color, Optical Purity, Clarity, and Detail are all key components in defining superior image quality. Each parameter, alone – or a pair, or three – can improve image quality but to achieve ultimate image quality, photographers need a system that excels in all five of these areas. A clear understanding of these quality parameters helps photographers understand what high end digital photography is and what it isn’t. At Hasselblad we focus on constantly improving our performance in these areas striving for perfection and never accepting “good enough” - in order to continuously raise the bar’ of image quality.

Consider Hasselblad Image Quality our promise to you - and your promise to your customer. Consider it three simple words that explain over 50 years if imaging expertise. Three major components are required to produce this level of quality:

Optical system:

The Hasselblad HC/HCD large format digital lenses serve as the perfect complement to even 39Mpix sensors, the largest in the world.

Camera integration:

Hasselblad’s high level of camera integration guarantees optimum physical, electrical and digital operation, squeezing maximum performance and image quality from the lenses, viewfinder, and digital capture unit.

High-end raw converter:

The Hasselblad Raw Converter (HRC) working with our 3FR raw file


The image quality of any camera system is only as good as the lens that forms the image. From the very beginning, this basic concept has guided Hasselblad´s lens philosophy.

Lenses






The V System offers the largest range of superior quality lenses of any medium format system. Our long expertise has resulted in lenses with unrivalled specifications, exceeding even the exacting demands of digital photography. Today´s Hasselblad lens range is the result of mutual collaboration with the world´s best optic crafters, like our long close collaboration with Carl Zeiss.
Our lenses use high performance central lens shutters, making them stable, quiet, and particularly useful for flash work at fast shutter speeds or many other tricky lighting situations. Whether it is a fashion shoot in the studio or an action shoot using portable fill-flash on location, Hasselblad central shutter lenses deliver correct captures at flash sync speeds up to 1/500 sec. That is four times faster than comparable focal plane shutters. And thanks to the T* anti-refection coating and internal stray light reduction treatments, these lenses produce unbeatable image contrast and color saturation.

Compatibility is a word that appears regularly in connection with Hasselblad, though normally with regard to system rather than technique. Lenses that might otherwise be classified as first rate in the film world often do not meet the demands made from digital capture. Our V System lenses were specified and formulated so well that they actually exceeded digital requirements even before a practical digital capability was available. No need to re-invest in another series of lenses when using a digital back therefore. Techniques may change but Hasselblad lenses ensure that Hasselblad quality remains.


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